(RE)LOAD3345
Reload 3345 – A Contemporary Visual Art Project Rooted in Upcycling and Pop Culture
Reload 3345 is a visual and plastic art project that explores the transformation of reclaimed materials and abandoned everyday objects. By giving these forgotten elements a new aesthetic skin, the artist breathes fresh life into what was once discarded, offering a powerful reflection on reuse, sustainability, and artistic reinvention.
Inspired by pop culture, street aesthetics, and the poetry of neglected objects, the artist creates a universe rich with colours, shapes, and intuitive lines. Each piece becomes a journey—an open invitation to explore inner landscapes and collective memories. Every line drawn, every shade chosen carries meaning and opens a new path into the imagination.
Reload 3345 is more than an artistic expression; it is a contemporary form of visual therapy. Through her creative process, the artist questions our relationship to art, overproduction, and overconsumption, using the act of making as a tool for both introspection and critique.
By combining sustainability, emotional depth, and visual experimentation, Reload 3345 positions itself as a project at the intersection of eco-conscious creativity and contemporary visual storytelling.
FRIPWEAR
FRIPWEAR – A Cultural and Circular Platform Rooted in Inclusion and Sustainability
Who We Are
FRIPWEAR is a collective initiative led by women from the cultural sector, united around values of collective governance, social economy, and circular thinking. Based in Brussels, the project aims to create a temporary, inclusive and cultural space open to all—where art, second-hand fashion, and community intersect.
At the crossroads of disciplines, FRIPWEAR seeks to build synergies between artists, cultural and social actors, and citizens. By combining the sale of second-hand clothing with a vibrant cultural programme focused on emerging artists, we encourage connection, collaboration, and meaningful partnerships.
Our mission is to build bridges across artistic disciplines, highlight the cultural richness of Brussels, and offer a platform for open conversations around sustainability and inclusive access to cultural experiences. In essence, FRIPWEAR is a living lab of cultural and circular diversity in the city.
Why FRIPWEAR?
Culture—whose individual, social and economic benefits are widely recognised—sits at the very heart of the FRIPWEAR project. Yet over the past 15 years, particularly in the music sector, cultural spaces have faced growing financial restrictions and a major transformation due to digitalisation. The COVID-19 crisis only deepened this, forcing society to question the place of culture, too often labelled « non-essential ».
FRIPWEAR responds to these challenges through a collaborative, interdisciplinary, and forward-thinking model, where culture, circular economy, and inclusivity come together as a strategy for resilience.
The Project
FRIPWEAR is a celebration of the post-2020 cultural resurgence. It reaffirms the essential role of culture in society while embracing new ways of creating, sharing, and experiencing it—rooted in reuse, openness, and accessibility.
This dynamic project promotes:
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More circularity in how we produce and consume,
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More inclusivity in how we connect with art and culture.
FRIPWEAR merges performing arts, visual culture, fashion, and the second-hand market into a single, cohesive ecosystem. Through an annual cultural event, we bring together people from different worlds—creating opportunities for unlikely encounters and shared moments. Throughout the year, we also run a digital platform showcasing voices, projects, and topics that contribute to a new cultural experience model.